In 2017 Kettering was once again awarded the national prestigious Purple Flag status
for a diverse and safe night time economy.
What is the Purple Flag?
The Purple Flag accreditation scheme is a ‘gold standard’ for town centres at night – similar to the Blue Flag for beaches and recognises excellence in managing a thriving, vibrant early evening atmosphere and that a town centre is safe after 5pm.
What area does the Purple Flag Cover?
What did Kettering have to do to get Purple Flag status?
The scheme, run by Association of Town and City Management (ATCM), is judged on criteria based around five themes that are key to developing and managing successful centres at night. These themes include wellbeing, safety, appeal, diversity and movement plus licensing policies. Destinations that achieve the required standards of 30 criteria can fly the flag and pride themselves as being vibrant and well managed. Information, statistics and data were collected on the performance of Kettering town centre. Two overnight assessments were completed – a ‘self-assessment’ identifying any areas that needed improvement or action, and then a formal assessment carried out by two external Purple Flag Assessors. Successful applicants must go through interim and full renewals every other year.